How to boost conversion with a high-speed guest checkout

Give customers what they want

Customers want guest checkout and forcing them to create an online account may cause them to abandon their carts.

Of surveyed shoppers, 43% said they favor guest checkout for online purchases.² When asked why, their reasons included:³

• Speed: 74% think it’s faster than creating a new account
• Convenience: 56% don’t want to keep up with another online account
• Privacy: 47% like it because they don’t need to provide as much personal information

Speed drives sales

Enter Fastlane by PayPal — PayPal’s newest shopper-recognition and high-speed checkout tool.

Fastlane recognizes millions of customers across the PayPal network and can pre-fill payment and shipping information for verified guests, no password needed. Fastlane can help businesses increase conversion rates and improve their reach — all powered by the scale and credibility of the PayPal brand.

“The ability to recognize verified shoppers is what makes a high-speed guest checkout experience possible. And it’s only possible with the right breadth and depth of data. You need the scale and trust of a large network to truly make this possible.”

— Mike Sutter, SVP and Head of Checkout at PayPal

Visible results

Fastlane early adopters have seen faster guest checkout speeds and increased conversion.

• Fastlane-accelerated shoppers have been shown to complete guest checkout ~32% faster⁴
• Shoppers with Fastlane profiles have been shown to have a guest checkout conversion rate of ~80%⁵

“We’ve had amazing feedback from our initial merchant group using Fastlane by PayPal. They’ve seen about a 40% reduction in checkout speed … and we’ve had really good results identifying guest checkout shoppers.”

— Michaela Weber, SVP, GM, Payments & Global Business Development, BigCommerce

“The importance of Fastlane by PayPal is twofold. One, it makes guest checkout better for merchants. But the concept of Fastlane is not unique to PayPal. What PayPal offers is their network.”

— Peter Karpas, CEO, Bold Commerce

Discover how easy it is to integrate Fastlane and help increase conversion by giving customers the speed, convenience, and privacy they want.