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Customers expect fast, flexible, and convenient checkout experiences, and meeting these expectations can help improve conversion rates.
With 43% of surveyed customers preferring guest checkout when buying online,1 these expectations apply to guest checkout as well. Learn how PayPal can help.
Shoppers don’t want another account to manage, and if forced to create one, they may abandon their purchase. A 2022 survey found that:2
Introducing Fastlane by PayPal. Powered by the scale, credibility, and trust of the PayPal network, Fastlane can recognize shoppers and auto-fill their payment and shipping info — no password needed.
“The ability to recognize verified shoppers is what makes a high-speed guest checkout experience possible. And it’s only possible with the right breadth and depth of data. You need the scale and trust of a large network to truly make this possible.”
— Mike Sutter, SVP and Head of Checkout at PayPal
Early adopters have seen faster checkout speeds and improved e-commerce conversion rates:
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