“Never wait until you’re ready.” Those are the words you’ll find on Lindsey Martin’s bathroom mirror. For the founder of Kiramoon, it’s a daily reminder that no one is ever fully prepared to start a business or take an existing one to the next level. Sometimes, when you want more from life, you’ve just got to go for it.
For Lindsey, “going for it” meant turning her sacred morning skincare routine into her full-time passion project, her beauty and cosmetic brand, Kiramoon.
Soon after launching and seeing her sales the first week, and with the encouragement of her founder network, Lindsey decided to leave her corporate job and go all in on Kiramoon. Success is never guaranteed in business, but since going all in, her business has gone from strength-to-strength, generating six-figure online sales within its first year and securing an in-store listing with Nordstrom.
To set herself up for success, here are some steps Lindsey took:
But nobody's perfect. As a business owner it's easy to compare or feel bad about yourself. “So, every time I make a mistake, I try to take a moment, take a deep breath and say OK, now you know, you've learned, you just leveled up.” And leveling up is something Lindsey continues to do.
As the only full-time employee of Kiramoon, Lindsey relies on PayPal to pay everyone from her content creators and freelancers to other business owners. And no matter what kind of transaction Lindsey is making, whether it's an overseas supplier, or a manufacturer, she, along with her freelance employees, find PayPal to be the most convenient.
Since starting Kiramoon, Lindsey says she values kindness, inclusivity and joy. “In the modern world there's so many things that distract us from just pure joy, whether it's work, social media, or something else. With Kiramoon, that's one of our core values, putting some joy in those five minutes you take for your skin care routine each day.”
So, whether you’re looking to start your own business or just grow the one you have, prepare yourself as much as you can by reading Lindsey’s checklist.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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