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Karakoram sells high-performance outdoor gear to customers from around the world, both online and in its showroom. Founders Bryce and Tyler Kloster chose PayPal as Karakoram’s trusted payment solution to reach more customers with flexible, seamless payment options that let them pay how they want, wherever they are.
The twin brothers used their mechanical engineering skills to create their first product — a better splitboard binding. Then they had to figure out how to build a business around it. At the top of their to-do list? Find a way to take online payments and make their premium product more financially accessible to customers.
Splitboards simplify backcountry exploration by letting riders switch between snowboard and ski mode, creating a new sport: splitboarding. But the gear can be expensive. Bryce and Tyler like that PayPal Pay Later can help customers buy what they need by giving them the option to pay in installments. "Getting started in splitboarding can have a high upfront cost, so it lets people get into our gear without having all the cash upfront," they say.
For Tyler and Bryce, it also helps that PayPal is easy to use. “It’s a back-end thing that we don’t really have to think about. It just does what it’s supposed to do,” they say. And their experience with PayPal offers some useful insights into why a convenient and trusted payments solution is important for growing a business.
Bryce and Tyler Kloster, Founders, Karakoram
Give customers more ways to pay. PayPal lets Bryce and Tyler streamline payments for their customers. “People can choose to pay with Venmo, or with anything on their phone, or with their card,” say the brothers. “It’s very user friendly and quick for the customer. People know PayPal, so it’s an easy choice. They trust it.”
The brothers like how PayPal helps them deliver a smooth in-store checkout experience. “With our new storefront, we weren’t set up for face-to-face customer interactions,” they say. “We wanted to create a seamless, professional environment. The PayPal card reader made it much cleaner.”
The reader also helps with in-person customer engagement. “Having a point-of-sale system where customers can just swipe a card makes a better user experience,” Bryce and Tyler explain. “Our customer service people in the showroom can interact with the customer instead of having to face a screen.”
The seamless, secure, and preferred payment options that PayPal lets Karakoram offer customers align with Bryce and Tyler’s commitment to delivering high-quality customer service. PayPal’s flexibility also helps Karakoram reach more customers and enable higher-ticket purchases, while freeing the brothers up to spend more time doing what they love — sharing their passion for splitboarding, growing Karakoram, and hitting the slopes.
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