Techniques
PayPal's Merchant Gift Certificates offer the flexibility merchants need to easily set up a gift certificate program that is completely customizable to suit ever-changing business needs.
You'll learn techniques like:
- How to select and edit standard and advanced options for your gift certificate and 'Buy a Gift Certificate' button.
- How to track gift certificate purchases and redemptions via your Downloadable History Log or your Gift Certificate Activity Report.
- How to use your gift certificate buttons to maximize traffic and sales on your website.