Boosting sales and gaining customers: PayPal’s impact on The Workplace Depot's bottomline

The Workplace Depot has over 30 years of industry experience and offers over 20,000 industrial and workplace-related products.¹

Success metrics

• 23% higher conversion with PayPal, than other methods of payment.²
• PayPal delivers 34% more new customers than other methods of payment.²
• 12% higher Average Order Value with PayPal than credit cards.²

The opportunity

Laddering up to excellence in service and supply

While it is a “family-run business,” The Workplace Depot operates with a network of over 75 distributors and sources products from over 120 suppliers worldwide.¹ Their modern and dynamic approach has led to supplying goods to prestigious events like the Paris Olympics and even Buckingham Palace. Their focus on ensuring a smooth and efficient checkout underscores their unwavering commitment to delivering exceptional service and quality.

The solution

Choosing the right tools with the power of PayPal

The Workplace Depot has been using PayPal as a trusted payment method for quite some time. Chrissy expressed her satisfaction, stating, "We have been incredibly impressed with PayPal’s service, and it has helped our customers checkout with confidence and increased our conversion rates." She also emphasised that PayPal is used not only for customer payments but also for managing supplier payments, effectively addressing cash flow concerns.

The impact

Measuring PayPal’s success with The Workplace Depot

The Workplace Depot has experienced a significant increase in its revenue, jumping from £2.4 million to an impressive £15 million.

With PayPal, the company saw a remarkable 23% increase in conversion rates compared to other payment methods. PayPal also proved to be a powerful tool for customer acquisition, bringing in 34% more new customers compared to other payment methods. The use of PayPal resulted in a notable 12% increase in the average order value, outperforming credit cards and contributing to a tangible improvement in sales performance.

Chrissy stated, "We wanted to share our success story that demonstrates the crucial role of PayPal in empowering a small business to achieve substantial growth."